Blog & News

News & articles

Insights into how Conflavo is being planned and built – and thoughts on what artists and their supporters really need.

Analysis

10,000 followers, not a single sale – why that's normal

What the numbers say about how art is bought, why likes tell you nothing about intent to buy – and where sales actually come from.

Analysis

Does the work get a stage? How 20 platforms show a single image

A field report on artwork detail pages – and on what nearly all of them get wrong in the same way.

Analysis

Your reach collapsed – and it's not your art

What actually changed on Instagram, X and the rest, what part of it is documented – and what genuinely helps now.